Campaign Photography + Videos for J.Stark

We made the Spring / Summer 2024 Campaign for J.Stark!

Lizzy (myself) and the @thebignight.co team collaborated with J.Stark to produce a campaign that introduced new bags + color ways, and reintroduced a few novelty bags that had been missed over the years.

We aimed to create “Campaign” visuals, but with the shared intention of delivering true-to-brand imagery for J.Stark that could resonate for years to come.

With anything creative, there’s a time for going way-way far-out and a time to re-center and focus on what is core + essential to what it is that you create.

I loved getting to exercise this “re-focusing” with J.Stark, since they’ve allowed me to create images for them many times over the last 7-ish years (I wrote my musings about this in a an abandoned Substack…)

We’ve tried wacky stuff (like the “Carl from Caddyshack” inspired photoshoot.) And we’ve seemed to always get lucky with great locations, talent, and styling. This time around, Buck Mason lent us a hand in styling the wardrobe that Kaleb + Kyleigh wore, and it set the looks over the top. We’re so grateful!

We’ll call this concept “Around Town.” It’s not a new photo/video concept by any means, but from our perspective, it’s often executed in larger cities, where the people are more en-vogue, and the model and photographer can somewhat disappear in the bustle of the city. On the other hand, if it is executed in Charleston, you’re likely to see it played out amidst pastel-colored buildings, with a timely horse carriage waltzing by.

For those of us that make art here, live, love + work here, we wanted to take this opportunity to enjoy the historic areas we don’t often wander, and reflect the city we have chosen. Enjoy!

And since it was a The Big Night project, we made video components to the campaign too.

We created 3x 15s promo videos for J.Stark to use in ad campaigns, and 1x 1min version for their website.

Credits:

Producer + Photographer + Director

Lizzy Rollins

Videographer + DP + Video Editor

Nick Samuels

Talent

Kyleigh Adorno + Kaleb Clifford

Photo Assistant

Ryan Belk

Client + Extra Hands

Jess Nicoles + Caleb Housel

Lizzy Rollins

Visual artist based in Charleston SC

https://lizzyrollins.com
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Lorette Lingerie